Tag: autos opinion

Op-Ed: The Genesis brand is marinating like good Korean BBQ, but will it sizzle in 2018?

Last week in Seoul, Hyundai’s luxury brand, Genesis, showed off its latest offering, the 2019 G70 compact luxury sport sedan, to hundreds of media from all over the world. I went to South Korea quite skeptical about the brand, unsure of its role in the luxury marketplace and unconvinced by its lukewarm existing products, the midsize G80 and large flagship G90 sedans.