Genesis is now a three-sedan luxury brand in a world voracious for SUVs. The long-awaited 2019 Genesis G70, an entry-level sport sedan sharing its platform and powertrains with the arguably more compelling 2018 Kia Stinger, debuted overnight in Seoul at a “festival” attended by 15,000 people and headlined by Gwen Stefani.
Last week in Seoul, Hyundai’s luxury brand, Genesis, showed off its latest offering, the 2019 G70 compact luxury sport sedan, to hundreds of media from all over the world. I went to South Korea quite skeptical about the brand, unsure of its role in the luxury marketplace and unconvinced by its lukewarm existing products, the midsize G80 and large flagship G90 sedans.
Genesis revealed its luxury compact 2019 G70 sedan in Seoul this week, and I had a front row seat for the festivities. Following introductions of an array of executives with exotic names and luxury-brand pedigrees (Bentley, Lamborghini, Mercedes are all mentioned in the intros), the BMW 3 Series fighter was unveiled.