Tag: lexus ls

First Drive: All-new 2018 Lexus LS aims to surprise and delight a new generation of premium luxury buyers

Lexus is introducing an all-new generation of its range-topping LS sedan. It’s a car that steadfastly embodies the virtues that got the brand where it is today, with a sumptuous, roomy and quiet cabin, ample power and great reliability. But in the stratosphere of premium luxury where ownership or lease terms seldom outlive the factory warranty, long-term dependability may not be quite as important as having the latest style and tech. According to Brian Bolain, General Manager of Lexus marketing, research shows that luxury buyers are looking for something different. LS Chief Engineer Toshio Asahi adds, “We wouldn’t turn their heads with a conventional premium product.”